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Creative Reality Studio

Creative Reality Studio (D-ID)

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Creative Reality Studio (D-ID) is a self-service platform that uses generative AI to create videos featuring talking avatars. The platform offers deep-learning face animation technology, GPT-3 text generation, and Stable Diffusion text-to-image capabilities to create photorealistic avatars from plain text in minutes. The video can be downloaded or shared from the platform and can be used for various purposes, including e-learning, training and onboarding, explainer videos, and corporate communications. The company is based in Tel Aviv, Israel, and was founded in 2017.

Creative Reality Studio


Creative Reality Studio, also known as D-ID, is a tech company that specializes in creating solutions for protecting digital identities. The company was founded in 2017 by Gil Perry, Sella Blondheim, and Eliran Kuta. The team includes experts in computer vision, deep learning, and image processing.

D-ID’s main product is a software solution that protects personal images and videos from being used without consent. This is accomplished through a process called “de-identification,” which removes personally identifying information from images while still maintaining the integrity of the image itself. This technology is especially useful for businesses that handle sensitive information or user data.

The company has also developed a software tool that helps organizations comply with data privacy regulations, such as the General Data Protection Regulation (GDPR) in the European Union. This tool can scan an organization’s database to identify and classify images and videos based on their sensitivity, helping organizations better understand their data privacy risks.

D-ID has received recognition for its innovative approach to digital identity protection. In 2018, the company was named one of Fast Company’s “Most Innovative Companies” in the artificial intelligence category. D-ID has also been recognized by the European Union’s Horizon 2020 program for its innovative work in data privacy and protection.

Overall, D-ID is a cutting-edge technology company that is focused on helping businesses and individuals protect their digital identities. Their innovative solutions for image and video de-identification are helping to shape the future of digital privacy and data protection.



Creative Reality Studio (D-ID) offers five different plans for creating talking digital humans with AI, ranging from a free trial to an Enterprise plan that can be customized based on the client’s requirements.

The Trial plan is free for 14 days and offers 5 minutes of video creation time. It includes the D-ID watermark, Premium and Standard presenters, 15 AI Presenter Prompts, and AI Script Generations.

The Lite plan costs $5.99 per month and offers 10 minutes of video creation time. It includes the D-ID watermark, Standard presenters only, 100 AI Presenter Prompts, AI Script Generations, and API Access.

The Pro plan costs $49.99 per month and offers 15 minutes of video creation time. It includes an AI watermark, Premium and Standard presenters, 200 AI Presenter Prompts, AI Script Generations, API Access, and Commercial Use.

The Advanced plan costs $299.99 per month and offers 65 minutes of video creation time. It includes an AI Watermark, Premium and Standard presenters, 1200 AI Presenter Prompts, AI Script Generations, API Access, Commercial Use, and PowerPoint Plugin.

The Enterprise plan offers customized pricing and features. It includes a Custom Watermark, Premium and Standard presenters, Unlimited AI Presenter Prompts, AI Script Generations, API Access, Commercial Use, and PowerPoint Plugin.

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Release Date: 28 March 2023

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Frequently Asked Questions

What does D-ID stand for?

D-ID stands for “Digital Identity Defense.” The company’s focus is on protecting people’s digital identities through facial recognition technologies.

What kind of solutions does D-ID offer?

D-ID offers a range of solutions for protecting people’s digital identities, including face recognition technology that can blur or distort facial features, as well as de-identification tools for videos and images.

How does D-ID's technology work?

D-ID’s technology works by using deep learning algorithms to manipulate images and videos in a way that preserves their overall appearance but makes them unrecognizable by facial recognition software. This can include blurring facial features or distorting them in a way that still looks natural to the human eye.

Who can benefit from D-ID's technology?

D-ID’s technology can be beneficial to anyone who wants to protect their digital identity, including individuals, businesses, and government organizations.

Is D-ID's technology secure?

D-ID takes security very seriously and uses advanced encryption and other security measures to protect users’ data. The company’s technology has been tested and validated by independent third-party security experts.

How does D-ID differ from other facial recognition companies?

D-ID’s technology is unique in that it doesn’t simply detect and recognize faces, but actively works to protect people’s digital identities by manipulating images and videos to make them unrecognizable by facial recognition software. The company’s focus on privacy and security also sets it apart from other facial recognition companies.

Is D-ID's technology ethical?

D-ID’s technology is designed with privacy and security in mind, and the company takes a strong ethical stance on the use of facial recognition technologies. The company is committed to promoting responsible use of its technology and ensuring that it is not used for unethical or harmful purposes.

How can I get started with D-ID's technology?

You can get in touch with D-ID through their website to learn more about their solutions and how they can help protect your digital identity. The company also offers a free trial of their de-identification tools so you can see their technology in action for yourself.