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Cresta is a software that uses AI and machine learning to improve sales efficiency and effectiveness, as well as coaching, QA, and performance management in contact centers. It provides real-time insights into business trends, automates repetitive conversations, and offers coaching and performance management features. Cresta is working on generative AI solutions for contact centers to expand its capabilities.

Cresta featured image


Cresta is an AI-powered software designed to improve the efficiency and effectiveness of sales and customer service teams. The software is capable of providing real-time insights into business trends, allowing managers to make quick and smart decisions. It also automates repetitive conversations, freeing up time for agents to focus on more complex and high-value interactions with customers.

In addition to sales, Cresta also assists in coaching, quality assurance (QA), and performance management. The software uses AI-powered coaching and assistance to make coaching up to four times faster. The QA feature is programmed to automate only the right use cases, while the performance management feature discovers the best conversations to automate.

Cresta’s integrated suite of intelligent products includes:

AI coaching and assistance that makes every agent a top performer.

Real-time customer intelligence that you can instantly put into action.

AI-enabled coaching, QA, and performance management.

Automate only the right use cases, let your people handle the rest.

Cresta’s Real-Time Intelligence Engine is patented and surfaces and amplifies behaviors that are proven to move the needle. Cresta’s AI is also continuously learning and improving over time, providing teams with real-time insights into business trends.

Cresta is designed for sales and customer service teams who need to close the performance gap between their top performers and the rest. The software brings together industry-leading AI experts, proven leadership, and top-tier investors, including Sequoia, Andreessen Horowitz, Greylock Partners, Andy Bechtolsheim, Mark Leslie, and Vivi Nevo. The company is headquartered in San Francisco, California, and was founded in 2017.



Unfortunately, Cresta’s pricing is not publicly available on their website, and they require interested parties to contact their sales team to discuss pricing options. It is possible that the pricing structure may vary depending on the specific needs and size of the business.

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Release Date: 28 March 2023

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Frequently Asked Questions

What kind of businesses use Cresta?

Cresta is used by businesses in various industries, including retail, e-commerce, finance, and technology, to name a few.

How does Cresta work?

Cresta uses artificial intelligence to analyze customer interactions in real-time, providing agents with personalized coaching and assistance to improve their performance.

What are the benefits of using Cresta?

Cresta can help businesses improve customer satisfaction, increase sales, reduce ramp time for new agents, and automate repetitive tasks.

Can Cresta integrate with other software?

Yes, Cresta can integrate with a variety of software systems, including Salesforce, Zendesk, and more.

Is Cresta easy to use?

Yes, Cresta is designed to be user-friendly and easy to use. The platform provides real-time guidance and assistance to help agents improve their performance.

How much does Cresta cost?

Cresta’s pricing varies based on the size and needs of the business. Interested businesses can contact Cresta’s sales team for more information on pricing.

Is Cresta secure?

Yes, Cresta uses industry-standard security measures to protect sensitive data and ensure customer privacy.